Aurea Biolabs kicked off SupplySide West (SSW) 2024 with a dynamic, interactive day focused on connecting with industry leaders and showcasing our cutting-edge dietary supplement solutions. Held from October 23 to 25 in Las Vegas, SSW is one of the most influential trade shows in the health and nutrition industry. Our wellness-focused ingredients garnered significant interest, setting a strong foundation for a week filled with impactful insights and valuable exchanges. The event provided an excellent opportunity to connect with both current and potential clients. The combination of visibility and engagement helped us share our innovative product range and foster meaningful relationships with industry professionals.

Product Highlights

Among our featured products, Mystasis, Actbiome, our new sleep product in development, SR liposomes, magnesium, and Acujoint drew the most attention. Visitors were also curious about our latest research and clinical studies, adding value to our engagements. Each interaction left us with a deeper understanding of the latest trends and technologies shaping our field.

Industry Insights and Trends

Client discussions highlighted growing trends, including demand for gut health solutions, non- melatonin sleep aids, women’s health, and metabolism support. Ashwagandha and other commoditized products are evolving with new claims, while gummies remain popular for their convenience.

Thank you to everyone who joined us at SSW 2024!

We look forward to nurturing the connections made during the event and exploring new partnerships for a healthier future.